Organized Hong Kong’s first World Milk Day School Tour

World Milk Day, as well as the first and only World Milk Day School Tour was introduced to Hong Kong by FrieslandCampina (Hong Kong). It was aimed to educate students about the importance of balanced diet and regular exercise. Students were also encouraged to drink 2 glasses of milk a day to obtain adequate nutrition and build strong families.


Introduced the ‘Drink. Move. Be Strong’ healthy lifestyle

In collaboration with registered dietitians, academecians, schools and charity organizations, FrieslandCampina (Hong Kong) joined forces with the region to introduce ‘Drink. Move. Be Strong’ to Hong Kong students via World Milk Day School Tour.


Go beyond schools and advocate ‘Drink. Move. Be Strong’ to Hong Kong families with 3 new elements

Three new elements were introduced to the World Milk Day 2016 campaign, including the first FrieslandCampina (Hong Kong) owned World Milk Day Song and Dance, the ‘Hong Kong Children Health Index’ and Hong Kong’s first World Milk Day Family Fun Day. Up to 56,000 children and families were engaged directly to learn more about ‘Drink. Move. Be Strong’.